Get in touch with us at info@new.com


MEET THE SEAWRAP
The Seawrap Collection brings effortless comfort wherever the day takes you—from the shore to home and everywhere in between.
What began as a simple idea shared with my mom in Ohio eventually found its way to the shores of Wilmington, North Carolina. Inspired by years of beach days, shark tooth hunts, and the belief that the best products are the ones you reach for again and again, The Seawrap was thoughtfully created to blend comfort, function, and effortless style into one signature piece.
Handcrafted from 100% cotton towels, every Seawrap is thoughtfully made with an adjustable wrap design that comfortably fits a variety of body types. Each one is finished with hand-tied beads and our signature Seagrass Studios tag, making it as beautiful as it is practical.
Whether you're drying off after a swim, changing comfortably by the water, heading out for a shark tooth hunt, lounging by the pool, spending the weekend at the lake, or catching a sunset along the shoreline, The Seawrap was made to move with you through every adventure.
Just like the shark teeth and ocean treasures featured throughout our collections, no two Seawraps are ever exactly alike. Every towel carries its own colors, textures, and character, making each one uniquely yours!
Collect memories. Chase tides. Stay curious.
HANDMADE WITH A COASTAL STATE OF MIND.